Understanding Workflows.
Identifying Friction.
Designing Solutions.
I am a university student and technical researcher studying how small businesses utilize technology. My goal is to identify operational bottlenecks and explore how custom software bridging can create efficiency at scale.
The Mission
Bridging the gap between off-the-shelf software and daily reality.
Most small businesses rely on a patchwork of disconnected tools, spreadsheets, emails, and rigid industry software. This creates "digital friction" that slows down growth. My research focuses on identifying these specific friction points to understand what tools should exist but don't.
Areas of Inquiry
Workflow Analysis
Observing and documenting the repetitive, manual tasks that consume valuable employee time but require minimal human judgment.
Data Silos
Investigating how information gets trapped in unconnected systems (e.g., when CRM data doesn't sync with inventory/billing).
Tooling Gaps
Identifying highly specific industry needs that are currently served only by complex, expensive enterprise software, or by fragile Excel sheets.
About the Researcher
Engineering with Empathy.
I believe effective software isn't just about clean code, it's about deeply understanding the user's environment.
Currently an undergraduate student, I am conducting field interviews with local business owners to ground my technical studies in real-world operational challenges.
Current Status
Active Field Research
Seeking 15-minute observational tours or interviews with business owners.
Participate in the Research.
If you are a business owner willing to share 15-30 minutes of your time to discuss your operational challenges, please get in touch.
Note: This is currently an academic initiative. There is no cost to participate, and no sales pitch will be made during the initial interview.